What your Sales Person is doing for you today will effect your hotel revenues tomorrow and years to come…how do you know if your Sales Person is really working for you? Do you know what account they are targeting, what the action plan to close is and the relationships they are building with top accounts?
Accountability is a key factor to your Sales Person’s success….they need to keep on track and to focus on the right strategies developed for your hotel. It is fundamentally impossible for any Sales Person to remember the details of every client need, the follow up, the action plans to close the business. Having a good CRM in place will not only protect the hotel revenues it will hold the daily activities of your Sales Person. Client interactions, negotiations, blitzing data, action plans belong to the hotel and is critical for the future success of the hotel.
You should know daily, weekly and monthly where your Sales Person is on their established goals, where are they spending their time, what accounts are in the pipeline to close and how much revenue they are working on. Every account, every client, every need is different, it is important to review this information as a team to help your Sales Person really prioritize their strategies. A small investment into a good CRM will get you there.